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Strategic Positioning
A clear position the market understands, and a plan for reaching the people who buy, fund, regulate or integrate.
§Strategic marketing boutiqueEst. MMXIX
Positioning, authority and distributionfor digital assets and emerging technology.
A boutique for the companies building blockchain, tokenisation, RWA and financial infrastructure. We help leadership teams explain complex products to the markets they need to reach, and build the presence and relationships that growth in this sector depends on.
- Est.
- 2019
- Bases
- NYC · BCN · DXB
2019
Founded
Operating as a boutique since inception
$8M
Series A closed
NexBridge
20,000+
community built
Fayre Labs × RCD Espanyol
+30%
user engagement
Envoy DeFi
41
Media outlets
Press & broadcast, cumulative
NYC · BCN · DXB
Bases
International reach
Every figure is tied to the engagement that produced it — see the case for context.
Featured in
41 outletspress & broadcast
- Forbes
- Yahoo Finance
- Cointelegraph
- Decrypt
- The Block
- BeInCrypto
- Benzinga
- Binance
- Expansión
- La Vanguardia
- ABC
- TV3
- Europa Press
- Merca2
- Agencia6
- Radio Intereconomía
- RUG Radio
- Pukecast
- Web3.tv
- Techie Trends
- Territorio Blockchain
- Tecno Hotel
- The Arabian Mirror
- Yelp
- ETF.com
- The Daily Hodl
- Blockchain Magazine
- Invezz
- TechBullion
- Blockchain Reporter
- TechStartups
- CryptoPotato
- Chainwire
- zyCrypto
- Cryptopolitan
- CoinJournal
- Coinchange
- TheStreet
- El Salvador in English
- Diario El Salvador
- Medium
§ 01 — What we do
Five things, and we only do them together.
Strategy first, then the execution that follows from it — sized to your stage and market.
02
Communications & Reputation
Coverage and presence in the venues your buyers, partners and regulators actually read, with founders the market recognises.
03
Growth & Distribution
Consistent presence and curated proximity to the operators, communities and partners that move first.
04
Digital Asset & RWA Marketing
Narratives for tokenisation, RWA and digital asset products that hold up in front of institutions.
05
Search & Visibility
Found by the right people in search and in AI answers, on a site that turns attention into conversations.
§ 02 — Inside the work
Not a list of services. A body of work.
Positioning documents, launch campaigns, media placements and the events we show up to in person — a working sample, not a highlight reel.
NexBridge
$8M
Series A closed
Fayre Labs × RCD Espanyol
“7-person team, four stadium activations, three languages of Web3 Pills.”
DeFi rebrand
Envoy DeFi
Full rebrand and go-to-market across an 11-month engagement, including the $VOY token launch.
Distribution channels
- PR & media relations
- Partnerships
- Community & events
- Search & AI visibility
Cookie3 · PR & communications
“Positioned on-chain analytics leadership through earned media, not a paid campaign.”
Client project screenshots are pending upload — see the case pages for the full, verified narrative of each engagement. Panels without a photograph are typographic placeholders built from that same verified copy, not renderings of real deliverables.
§ 03 — Selected work
What the work actually produced.
The boutique difference
Boutique is not a size. It is a standard.
- 01
Fewer clients, deeper relationships
A limited roster so the work stays senior, considered and close.
- 02
Senior involvement, start to finish
You work with strategic thinking directly, not layers of account management.
- 03
Strategy before execution
We agree where the company should sit in its market before anything ships, which keeps everything that follows cheaper and more effective.
- 04
Bespoke, never templated
Each engagement is built around your stage, market and goals. No stock proposals.
- 05
A network built since 2019
Relationships with funds, exchanges, media, conferences and operators, built over years of working inside the sector.
- 06
Founder-led
One senior person accountable for the outcome, working across Europe, the US, the Middle East and Asia.
§ 04 — Founder
Founder & Strategic Advisor
Silvia Mogas
Twenty years in marketing and growth, in blockchain since 2019. She holds the marketing function directly — not an influencer, an operator who ships the work.
- 20+ years across marketing, partnerships and growth
- In blockchain, digital assets and Web3 since 2019
- Experience across Europe, the US, LATAM and Asia
- Founder and operator, not an influencer
- Connects technology, business and adoption
- Speaker and active ecosystem contributor
§ 05 — Who we work with
Built for companies where trust is the market.
At the centreBMB
01RWA and tokenisation companies
02Blockchain infrastructure
03L1 / L2 ecosystems
04Exchanges and platforms
05DeFi protocols
06Fintech and institutional crypto
07Real estate technology
08Emerging technology companies
§ 06 — Point of view
Point of view
- 01Being heard by the right twenty people is worth more than being seen by a million.
- 02Trust in this market is built long before the first meeting.
- 03Serious products rarely fail on engineering. They fail on how they are explained.
- 04Capital markets reward signal, and very little of this industry produces it.
Start a conversation
Before more activity, find the position the market needs from you.
Share your company, current priorities and latest deck. We review every enquiry before the first strategic conversation. Engagements are taken by selection.
10-15 minutes · Save your progress · Secure document upload